Job Summary:

The social media and digital manager is responsible for developing and executing digital strategies to enhance the organization’s online presence, engagement, and outreach. This role involves managing social media accounts, creating compelling content, overseeing digital campaigns, and analyzing performance metrics to optimize engagement. The ideal candidate is a creative and strategic thinker with a strong understanding of digital trends, audience engagement, and public information management.

Key Responsibilities:

Social Media Management

Work with the Program Information Manager to develop and execute social media strategies to grow engagement and awareness.
Manage and maintain social media and gaming platforms (Facebook, Twitter, Instagram, Linkedln, YouTube, Steam, Twitch, Discord, etc.).
Create, schedule, and publish high-quality content, including graphics, videos, and written posts, with the approval of the Program Information.
Engage with online communities, respond to inquiries, and foster meaningful conversations.

Content Creation & Digital Strategy

Develop digital content aligned with the organization’s mission and goals.
Work with graphic designers, videographers, and writers to produce engaging multimedia content.
Implement and manage paid social media advertising campaigns to reach target audiences.
Stay up to date with social media trends and emerging platforms to optimize strategizes.

Public Information & Brand Management

Ensure all digital communications align with the organization’s brand and messaging.
Monitor online reputation and respond to public inquiries or concerns.
Collaborate with internal teams to disseminate important announcements and updates.
Develop and enforce social media guidelines and best practices.

Analytics & Performance Tracking

Monitor and analyze key performance metrics to measure the success of digital campaigns.
Generate reports on engagement, audience growth, and content performance.
Use insights from data to optimize strategies and improve audience reach.

Collaboration & Stakeholder Engagement

Work closely with marketing, communications, and public relations teams to align digital strategies.
Partner with influencers, community leaders, and stakeholders to amplify messaging.
Train staff and leadership on best practices for social media engagement.

Qualifications:

Bachelor’s degree in marketing, communications, digital media, or a related field.
3+ years of experience in social media management, digital marketing, or related roles.
Strong understanding of social media algorithms, trends, and best practices.
Experience with social media management tools (Hootsuite, Sprout Social, etc.).
Proficiency in graphic design and video editing tools (Canva, Adobe Suite, etc.) is a plus.
Excellent written and verbal communication skills.
Ability to work in a fast-paced environment and manage multiple projects.

Preferred Skills:

Experience in public sector, nonprofit, or government communication.
Knowledge of SEO, Google Analytics, and website management.
Familiarity with crisis communication and public relations.

Interested candidates should submit a resume, cover letter, and references to Rhonda Armstrong, at rhonda.armstrong@va.alabama.gov, (334) 242-5077. Applications must be received by April 18, 2025.

Click here to download an application

The Alabama Department of Veterans Affairs is an equal-opportunity employer and encourages applications from veterans, military spouses, and individuals passionate about serving the veteran community.